Case Study 2
Protecting User Acquisition and Recurring Revenue from Bot Attacks
Industry
Region
Transaction Volume
Mobile Gaming
North America & APAC
13M+
A fast-growing mobile gaming platform monetized through subscriptions and in app purchases was seeing abnormal spikes in acquisition traffic during marketing campaigns.
Fraudulent actors were generating automated installs and subscription attempts using emulators and proxy networks, inflating marketing spend and triggering chargebacks from card networks and carriers.
Key issues included:
Verygate was integrated into the platform’s mobile SDK and marketing funnel, providing real-time scoring on traffic quality and subscription risk.
The Threat Intelligence Engine correlated device fingerprints, emulator traits, tap cadence, and IP reputation to flag non-human sessions instantly.
Dynamic enforcement rules blocked automation while routing borderline cases to step-up verification.
Dashboards gave acquisition and risk teams full visibility into campaign performance and fraud exposure.
After deployment, the gaming platform reported:
-71%
in bot-driven traffic
-54%
in fraudulent subscription attempts
+28%
in wasted marketing spend
Improved attribution accuracy
across channels
Faster campaign optimization
using fraud signals